Google’s algorithm is constantly evolving to provide users with the most relevant and high-quality search results. These changes can have significant impacts on the visibility and ranking of websites in search results. It is important for businesses and website owners to stay informed about these changes in order to optimize their online presence and ensure that their website is meeting the latest search engine guidelines.
One recent change to Google’s algorithm is the BERT update, which was released in October 2019. BERT, or Bidirectional Encoder Representations from Transformers, is a machine learning model that helps Google understand the context and meaning of words in a search query. This update helps Google provide more relevant results for long-tail and conversational search queries.
Another significant change was the rollout of the Mobile-First Index in March 2018. This update prioritized the mobile version of websites for ranking in search results, as more and more users are accessing the internet from their smartphones. If a website is not optimized for mobile devices, it may suffer in terms of search visibility and ranking.
It is important for businesses and website owners to keep an eye on these and other algorithm updates from Google. By staying informed and making necessary adjustments to their online presence, businesses can improve their search visibility and attract more qualified leads through organic search.